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Top 50 Social Good Trends in May

From Charitable Laundry Initiatives to Connective Altruistic Apps

— May 19, 2024 — Social Good
In 2024, social good trends are increasingly shaping the strategies of businesses across sectors, emphasizing sustainability and inclusivity. This year, companies are leveraging their platforms to launch products and initiatives that not only appeal to consumers' preferences but also address broader societal and environmental issues.

One significant trend is the integration of environmental stewardship into product development. For instance, businesses are utilizing recycled materials, such as ocean plastics, to produce watches and fashion items, thereby reducing waste and promoting recycling industries. Another key trend is the focus on inclusivity, exemplified by companies launching woman-focused e-hailing apps and developing neurodiverse inclusion initiatives. These efforts are designed to foster an inclusive society where all individuals can thrive.

Moreover, businesses are not only targeting consumer markets but are also engaging in charitable and community-focused campaigns. From empowering pride-themed running shoes to charitable farming game bundles, companies are finding innovative ways to give back to the community while enhancing their brand value. This shift towards embedded social responsibility is reshaping consumer expectations and setting new standards for corporate conduct in the modern marketplace.
8
Score
Popularity
Activity
Freshness
51
Charitable Candy-Inspired Pins
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society
<
50
Connective Altruistic Apps
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships
<
49
Tween-Targeted Weekly News Shows
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
<
48
Military-Honoring Pie Promotions
Military-Honoring Pie Promotions
Polly's Pies 'Pie for the People' Campaign Celebrates Soldiers
<
47
Supportive Female Entrepreneur Scholarships
Supportive Female Entrepreneur Scholarships
Swerve Boasts the Swerve(HER) Elevation Scholarship
<
46
Empowering Wish Campaigns
Empowering Wish Campaigns
Make-A-Wish® Canada's 'Women for Wishes' Campaign Has a $1 Million Goal
<
45
Educational Esports Partnerships
Educational Esports Partnerships
Gameplan Teams Up with the Texas Scholastic Esports Federation
<
44
Park-Promoting Bourbon Partnerhips
Park-Promoting Bourbon Partnerhips
Yellowstone Bourbon & Trans Canada Trail are Coming Together
<
43
Special Needs Parenting Platforms
Special Needs Parenting Platforms
Rare Parenting is Supportive and Educational
<
42
Tech-Based Educational Devices
Tech-Based Educational Devices
Meta Launches a New Education Device for Teachers
<
41
Charitable Laundry Initiatives
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
<
40
Anniversary-Celebrating Charitable Cups
Anniversary-Celebrating Charitable Cups
Woodford Reserve Introduces Two Exquisite Mint Julep Cups
<
39
Supply Chain Inclusivity Campaigns
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
<
38
Social Responsibility-Emphasizing Cannabis Bundles
Social Responsibility-Emphasizing Cannabis Bundles
Vessel Partners with the Last Prisoner Project
<
37
Inclusive Workplace Handbooks
Inclusive Workplace Handbooks
The Northern Ireland Civil Service Debuts a Neurodiversity Handbook
<
36
Inclusive LGBTQ+ Events
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
<
35
Complimentary Spice Grocer Campaigns
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
<
34
Charitable Farming Game Bundles
Charitable Farming Game Bundles
Humble's 'Down on the Farm' Bundle Supports Kiss the Ground
<
33
Mental Health Postcard Platforms
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
<
32
Sustainable Textile Industry Practice
Sustainable Textile Industry Practice
Soorty Introduces the Soorty Regenagri Initiative (SRI)
<
31
Accessible Tourism Applications
Accessible Tourism Applications
Vacayit Incorporates Audio Experiences into Its Platform
<
30
Kindness-Promoting Marketing Campaigns
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
<
29
Mother Daughter Sun Apparel
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
<
28
Awareness-Raising Silk Bedding Lines
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
<
27
Water Conservation-Promoting Fashion Shows
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
<
26
Forest-Protecting Fashion Brand Initiatives
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
<
25
Social Good Breakfast Promotions
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
<
24
Social Good Ranch Popcorns
Social Good Ranch Popcorns
Double Good Home on the Ranch Popcorn Supports a Good Cause
<
23
AI Posthumous Digital Communication
AI Posthumous Digital Communication
ContinYou Sends Messages to Loved Ones After Their Passing
<
22
Inclusive Cafe Drinkware
Inclusive Cafe Drinkware
Starbucks Japan Cold Cup Tumbler No Filter Supports the LGBTQ+ Community
<
21
Wax Jacket Rental Services
Wax Jacket Rental Services
Barbour Teams Up with Oxfam at Glastonbury on a Charitable Initiative
<
20
Mother-Themed Hat Designs
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
<
19
Vegan Faux Turtle Soups
Vegan Faux Turtle Soups
NotCo Helping Endangered Species with AI Soup
<
18
Racism-Combatting Handbag Designs
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
<
17
Farmer-Supporting Branded T-Shirts
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
<
16
Hip-Hop Festival-Inspired Skateboarding Capsules
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
<
15
Financial Coloring Books
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
<
14
Women's Health Platforms
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
<
13
Scenic Audio Apps
Scenic Audio Apps
The Honda Scenic Audio App is Informed by the Perkins School for the Blind
<
12
Anniversary-Celebrating American Whiskeys
Anniversary-Celebrating American Whiskeys
Woodford Reserve Marks the 150th Kentucky Derby
<
11
Virtual Reality Education Products
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
<
10
Monarch Butterfly-Inspired Capsules
Monarch Butterfly-Inspired Capsules
Skechers' Monarch Capsule Emphasizes Conservation
<
9
Woman-Focused E-Hailing Apps
Woman-Focused E-Hailing Apps
Kgosigadi Rides is a Safe Transportation App for Women and Girls
<
8
Healthcare-Supporting Burrito Campaigns
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
<
7
Soil Erosion Awareness Sandwich Ads
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
<
6
Neurodiverse Inclusion Initiatives
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
<
5
Empowering Pride Running Shoes
Empowering Pride Running Shoes
The Brooks Running x Adam Dalton Blake ‘24 Pride Collection Dropped
<
4
Anniversary-Celebrating Toy Collections
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
<
3
Ocean Plastic Watches
Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
<
2
Performance-Driven Olympic Athlete Kits
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
<
1
Co-Branded Skate-Inspired Capsules
Co-Branded Skate-Inspired Capsules
PLEASURES x Reebok Not Guilty Capsule Available 4/20
<