The Allison Johnson keynotes will help audiences really understand how to brand, market and advertise a product no matter how big or how small a company.
As the former VP of Marketing at Apple, Johnson ran the marketing department for over six years and work directly with Steve Jobs at her time there. Johnson was the talent behind some of the most iconic launches of products and campaign ever made in the history of marketing.
Johnson left Apple to start up a new kind of strategy and creative accelerator called West, where she works with both start-ups and billion-dollar brands to help them introduce their products and ideas to the world.
Some of the projects and campaigns that Johnson has worked on include IBM’s e-business, Netscape’s move from browser to enterprise software purveyor, HP’s reinvention and the launch of the iPhone and iPad.