The Ben Stokes talk on marketing explains how merging the field with technology can save the world. The speaker currently works as the co-founder and Chief Experience Officer at JuniorCru, a renowned marketing and technology agency. His work helps businesses differentiate themselves and grow through the strategic use of marketing and technology. He specifically focuses on the customer experience and directing business innovation, which helps companies better integrate their marketing and operations.
The Ben Stokes talk discusses cognitive bias and psychology, which is an important part of the JuniorCru process. Their CX Planning process uses "high-level strategy, technology, data and creative to assess and inform brand experiences and touchpoints across eight stages of consumer behavior."