The Bjorn Lomborg keynotes are a reflection of the profound ideas that come from his book. After being named on the 100 Most Influential People in 2007 he started speaking publicly . He is the author of the book 'The Skeptical Environmentalist'. His talks focus widely on the challenged we should fix first and why they are top priority. He believes that the environment is getting worse and that we are going about fixing it in all the wrong ways. He says we need to prioritize and put our money where it will do the most good.
Bjorn Lomborg was named on of the "50 people who could save the planet" by the Guardian newspaper. In 2007 he published 'Cool It: The Skeptical Environmentalist's Guide to Global Warming,' further analyzing what today's science tells us about global warming and its risks. That same year, his next book Solutions for the World's Biggest Problems was released, which provided a summary of the greatest challenges facing humanity.