The Cody Carver talks examine the advertising opportunities around social business and encouraging responsible shopping. The University of Connecticut student values social activism and believes in community service. The junior is also very attracted to the advertising business. The Cody Carver talk 'The Responsible Ad-vantage' explains how he reconciles his two passions, which often seem at odds with each other. The Connecticut native deconstructs the view that these two interests are incompatible by explaining the ability of the advertising industry to both create and reflect popular culture.
He believes there is a large market for socially conscious products as increasing numbers want to do good with their buying power. The success of responsible retailers such as Toms gives hope for other brands as well as an altruistic opening for advertising firms.