Dieter Zetsche
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Dieter Zetsche

Head of Mercedes-Benz Cars

Keynotes by Dr. Dieter Zetsche focus on a combination of auto and technology topics. Working as the head of luxury German Mercedes-Benz Cars, Zetsche dedicates his time to coming up with modern concepts for new car designs embedded with the latest aesthetics and technology.

Zetsche obtained his engineering degree from the Karlsruhe Institute of Technology in Germany. From there, he continued on to attend the University of Paderborn to achieve his doctorate in engineering. Dieter then moved on to work for Daimler and Chrysler before coming to Mercedes-Benz. His time at the luxury German auto brand has been credited to helping the company revamp its customer service and overall product quality. Each of the keynotes by Dr. Dieter Zetsche explore the auto industry and how it is changing for the future.

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