The Eric Ries talks about his book 'The Lean Startup' examine the five principles outlined in his book as well as the management and accounting processes necessary to create world-changing results. In the Eric Ries talks, he posits that while coming up with an exciting new idea and having it work is a thrilling concept, the middle part of making decisions around things like product priorities is a much more dull experience.
His book sparked what is considered the 'Lean Startup Movement,' where new businesses are strategically efficient with their resources. The Silicon Valley entrepreneur is also an avid blogger within the technological entrepreneurship community. In 2004 Ries co-founded IMVU Inc., a 3D social network where users can customize avatars, chat online and play games with other users.