The keynotes by Gary Kovacs provide awareness to the growing issue of online behavioural tracking and its lack of regulations. Kovacs explains how companies follow online websites that an individual has visited, and then create behavioral profiles for them.
Gary Kovacs is the CEO of Mozilla Corporation, where he leads the Firefox Web browser. After graduating from the University of Calgary with his Bachelor of Commerce and MBA, he worked for 10 years at IBM in various leadership positions. Since then he has worked with numerous software powerhouses including Sybase, Adobe and Macromedia.
This behavioral tracking has created a new form of stalking where people have given companies information without their consent. The keynote by Gary Kovacs bring attention to the dangers of privacy breaches, and show how one's information can be exploited for simply surfing the Internet.