The Jillian Ney talk on social media explains how consumer behavior research can be applied to the analysis and measurement of social media marketing. The speaker currently works as a lecturer on marketing, digital marketing and social media at the University of Sheffield's City College international faculty in Thessaloniki, Greece.
The speaker earned her PhD in philosophy from the University of Strathclyde. There she also received a PG Cert in Research Methodology in Business Management and her BA in hotel and hospitality management with marketing. The academic has been published extensively in academic journals and conference papers.
As described in the Jillian Ney talk, Dr. Ney is the first doctor of social media in the UK.