Jinsop Lee is a former professor who has given keynotes on his innovative ideas for improving design. Currently Lee is an industrial designer. One of his notable designs transformed old telephones into iPod speakers.
Lee has studied the role that the five senses play in enjoyment, both in terms of experiences and products. He firmly believes that products can be seriously improved by incorporating features that appeal to more of the senses. He states that designers have previously focused on sight and touch, while neglecting things like taste, sound and smell. In a keynote, he discussed a clock designed by a friend. This clock could tell time with smell, by making consumers associate different smells with different times.