The Jose Miguel Sokoloff keynotes explore how advertising can be used to emotionally impact a wide variety of individuals and spark dramatic change. Sokoloff often tackles projects with a rooted interested in communication, including his project to demobilize the F.A.R.C guerrilla movement in Columbia.
Sokoloff is one of Latin America's leading ad executives as well as the president of the Lowe and Partners Creative Council. His initiative to leverage Christmas and personalized messages geared at the F.A.R.C. guerrilla is part of his dream to create a safer and more stable Columbia. His work with the F.A.R.C. won him several awards across the globe.
Currently Sokoloff spends his time working at his Columbia-based creative agencies and sharing talks about how advertising can ignite powerful change. The Jose Miguel Sokoloff keynotes will without a doubt inspire audiences to think critically about how the power of advertising can be leveraged.