The keynotes by Mac Amber focus on the latest social media platforms, and describe the proper strategies to use these networks. Mac describes the many individuals that become unproductive because of their lack of knowledge to use these platforms to their advantage.
Amber earned a bachelor of journalism at the University of King's College, and a bachelor of arts at Dalhousie University. She was a reporter and host of CityTV, and was a host and producer of G4TechTV. She is the vice president and co-founder of MGImedia, and is a speaker at The Lavin Agency. She is a TV Host for the App Central, and is currently a blogger and host for Fast Company.
The keynotes by Mac Amber look at the misuse of social platforms because many individuals do not understand the networks and their tools. Amber shares insight by teaching individuals how to properly utilize tools to prevent them from wasting their time.