Mace Horoff's keynotes will educate viewers on sales tactics. Horoff bypasses the typical techniques, opting for a more innovative and hands-on approach. He is an expert who specializes in the healthcare and medical device industry, where he has trained and consulted for countless companies, helping to improve their overall sales performance.
Over the course of his career, Horoff has authored two books, one of which is geared towards the medical community. His second book, 'The Sex in Sales: Dirty Little Secrets
of Sales Success,' looks at the sales industry through the lens of sex, romance and dating. The book is focused on how to apply the skill we use in those areas of our lives to a more professional context.