Matthew Inman's speeches encompass the utilization of the Internet and different social media platforms. Inman founded the Oatmeal website on July 6, 2009.
Inman's educational prowess in computer design began at the age of 13. At 17, he received a job as a programmer in Seattle. Inman's previous employment at SEOmoz left him unsatisfied with work, which led him to create Mingle2, a dating website which aided him in establishing a career outside of SEOmoz.
In Matthew Inman's speeches, he often sites that the power of social media is often overlooked by many companies, which often results in poor online branding on the company's part. The name for his website originated from the video game Quake, where he used the nickname 'Quaker Oatmeal' as his gaming avatar's name.