Author, Business Trends Analyst, Marketing Expert
Patrick Schwerdtfeger's keynotes focus on innovative marketing strategies for small businesses. He explores case studies of successful social media campaigns and identifies tried and tested strategies to being successful online with your business.
Schwerdtfeger is an accomplished author who has written three books including Marketing Shortcuts for the Self-Employed (2011, Wiley), Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008).
Schwerdtfeger regularly appears on Bloomberg TV where he speaks about small business marketing trends, social media strategies and overall business trends. He's also appeared on ABC, CNN Money and NBC. His expertise has been profiled in publications like the New York Times, LA Times, San Francisco Chronicle, Inc. Magazine, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes.