The Peter Sheahan talks focus on packaging business ideas. The founder and CEO of ChangeLabs is considered a global expert on leveraging business ideas and opportunities in new markets. ChangeLabs is an international consultant firm that offers big scale behavioral change campaigns for clients and leading brands.
Specializing in innovation and change, the speaker and leading business thinker has authored six books. This includes bestsellers 'Generation Y' and 'Fl!p.' Similar to the material covered in the Peter Sheahan talk, his newest book called 'Making It Happen' discusses how the world's best leaders and innovative entrepreneurs execute on their business ideas by turning them into profitable results. This involves turning your aspirations into concepts an then exchangeable offers.