In keynotes by Rohit Bhargava, the discussion on brand personality development is at the forefront, bringing a sense of humanism back into companies and their brands. As the author of ' Likeonomics,' Bhargava focuses on the why likability is an integral part in a brand's success. Bhargava is frequented for interviews about business trends, marketing and social media.
Bhargava's work experience in terms of branding influence ranges from companies such as Intel, American Express, Novartis, Pfizer, IBM, Unilever, Pepsi and many other leading global brands, such as when he was employed with Ogilvy and Leo Burnett. He was named as one of the people at '2013 Top 100 Thought Leaders In Trustworthy Business Behaviour.' Bhargava currently teaches global marketing at Georgetown University.