Rory Sutherland
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Rory Sutherland

Vice Chairman/Creative Director

Rory Sutherland's speeches provide an alternative perspective on marketing. As the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK, Sutherland has boundless insight to deliver. He supports the need for companies to alter the perspective of clients, bringing about novel and highly lucrative perspectives on diverse products.

Sutherland's well-respected career coincides with his academic background. His studies at Christ's College in Cambridge were followed by a year spent teaching at a school in Aylesbury. He later joined the Ogilvy team in 1988 where he began to immerse himself in the marketing and advertising industries.

Sutherland's involvement with Ogilvy was bright from the beginning, initially taking on the title of junior copywriter. His entry-level projects focused upon the Microsoft brand, leading him to be one of the first in his field to promote the merger of marketing with Internet technology. His expert knowledge and forward-thinking approaches have continuously inspired his contemporaries, delivered by way of his 'The Wiki Man' column at The Spectator and via his blog with Campaign Brand Republic.

Other Keynotes

Life Lessons in Advertising
Life Lessons in Advertising
Rory Sutherland Reveals Simple Yet Powerful Secrets From the Ad World
Rory Sutherland, one of the world’s leading advertisers who works at Ogilvy Group, shares his insightful ideas on the real value versus the perceived value of a product. He describes value as something…
If Politicians Borrowed From Marketers
If Politicians Borrowed From Marketers
Rory Sutherland's Advertising Speech Talks Reward Elements
Rory Sutherland is well known for his expertise in marketing as well as his highly engaging manner of presenting keynotes and this particular advertising speech is certainly no exception. A few...
Whimsicality of Consumer Behavior
Whimsicality of Consumer Behavior
Rory Sutherland's Parallel Currencies Keynote is Enlightening
Rory Sutherland is quick to illustrate that “all value is subjective” in this parallel currencies keynote. The driving force behind consumer purchases are based on a degree of...
The Power of Perspective
The Power of Perspective
This Rory Sutherland Speech Discusses the Psychological Value of Things
This Rory Sutherland speech, similar to his others, is engaging, entertaining and compelling. In this speech, the Vice Chairman of the Olgivy Group UK discusses perspective and happiness. He begins...
Significance of Subtle Features
Significance of Subtle Features
Rory Sutherland's Advertising Keynote is Intriguing
Advertisement guru Rory Sutherland talks about the benefits of “sweating over the small stuff” in this advertising keynote. Corporations, governments especially, can often become...
Alternate Forms of Worth
Alternate Forms of Worth
Rory Sutherland's What is Value Keynote Offers New Ways to Measure Growth
Advertising guru Rory Sutherland discusses the folly of numerical obsession in this what is value keynote. In modern business practices it is practically impossible to justify or explain any...

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