The Steve Wilson talk on creativity discusses hybrid business concepts. The speaker is the co-founder of 21c Museum Hotels along with his wife Laura Lee Brown. Their passion for contemporary art lent itself to a new chain of hotels that aimed to revitalize Louisville, Kentucky. These accommodations combine art museums with more traditional hospitality venues. This is something that is explained throughout the Steve Wilson talk.
The husband and wife team also operate and own a historic but fully functional thoroughbred and sport horse farm called Hermitage, located in Goshen, Kentucky. They own the Kentucky Bison Company as well. As a native Kentuckian, the speaker clearly believes in holding onto his roots and serving his community.