The Veda Partalo speeches on cultural complexity discuss how she found understanding of herself and the world around her through her work in the advertising agency. The Brand Strategy Director at Droga5 developed campaigns for American Express, Porsche, Coca Cola, Puma, Hennessy and Cadillac. The speaker has been profiled by publications like Fast Company Magazine and the Globe and Mail for her approach to advertising strategy, which involves brands enabling cultural movement and consumer aspirations.
The Veda Partalo speeches explore her personal experience as a first generation Bosnian immigrant and how the principles of advertising can result in a more inclusive and friendly American culture. Partalo also believes communication can solve any problem in the world, especially as advertising is about communicating.