The keynotes by Don Meij reflect the entrepreneur's business-savvy tendencies and incessant drive to innovate and create great products. As the CEO of Domino's Pizza in Australia, Meij has revolutionized the way the company makes and brands its pizza. Responsible for the company's 'Classic Crust,' which was released in 2002.
Before becoming the CEO of Domino's, Meij owned several franchised stores himself, and even worked as a pizza-delivery man. He has contributed a collection of tremendous accomplishments for Domino's including the 'Classic Crust' as well as spearheading the company's move to mobile. His efforts enable customers to order pizza directly from their smartphones.
The keynotes by Don Meij largely focus on the different ways Domino's innovates and how the brand keeps its products and services competitive and relevant.