Gavin Pretor-Pinney is the founder of The Cloud Appreciation Society and has given keynotes on the importance of making time to appreciate nature. Pretor-Pinney is also an author on this subject. He's responsible for a book called 'The Cloudspotter's Guide.' He has also written other books, which include 'The Wavewatcher's Companion' and 'A Pig with Six Legs and Other Clouds.'
Gavin Pretor-Pinney firmly believes that it's important for people to take time out of their busy technology-filled schedules to appreciate nature, like clouds or crashing waves. He believes that relaxing with nature is therapeutic and encourages creativity in people. He's spoken publicly about his Cloud Appreciation Society, cloud spotting and similar activities that relate to enjoying nature.