Making an emotional connection with consumers is one of the resounding takeaways garnered from listening to Graeme Newell's keynote speeches.
As the President of his own marketing research and consulting firm, 602 Communications, he explores the potential that a strict focus on lifestyle and emotionally driven advertising and marketing can have in regards to increasing revenue.
He holds a B.A. in Advertising and TV Production from the University of North Carolina and worked as the Marketing Director for Dispatch Media Group and the Marketing Manager for Gannett before starting up his own business.
Graeme Newell's keynote speeches focus on the core values of this business; exploring the changing needs of the consumer and the need for advertising to trigger not just a need for one specific product, but rather, a desire to have that product because it fits into the consumer's lifestyle and long-term needs.
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