The keynotes by Jim Cartwright focus on purchasing patterns, and why certain products are bought over others. He looks into consumers' mindset, and their need for relevancy and an emotional response before a product is purchased.
This is the third career for Cartwright, and he has worked in the teaching, print and agency industries. Jim spent 27 years in the direct mail business, and he has always wanted to work jobs that excite him. Jim is currently the Senior Vice President and Managing Director at the global advertising agency Saatchi & Saatchi.
The keynotes by Jim Cartwright explain the shopper marketing industry, and the differences between a shopper and a consumer. His explores buying rituals and how to alter purchasing behavior.