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Ken Schmidt
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Ken Schmidt

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Former Director of Communications for Harley-Davidson Motor Company

Ken Schmidt's keynotes offer actionable, industry-driven insight into effective public relations, branding and advertising. As the former director of communications for Harley-Davidson Motor Company, Schmidt has an astute awareness of what constitutes brand-building, profit-driving corporate positioning and what does not.

In 1985, Schmidt began working at struggling and lost Harley-Davidson. The company was confused as to how to define its brand in a changing marketplace replete formidable competitors from Germany and Japan. Through this haze confusion, Schmidt provided clarity. Rather than compete on a product by product level with other companies, Harley-Davidson should emphasize its brand, namely, tough, rugged motorcycles that don't necessarily need to be efficient or look slick.

After an illustrious career at Harley-Davidson Motor Company, Schmidt went on to assume an ownership position with the Chicago-based marketing firm, VSA Partners. Ken Schmidt's keynotes emphasize what he has applied throughout his career; that is, popularity among consumers is an essential quality of successful companies.

Featured Keynote

Personalities in Advertising - Ken Schmidt Discusses the Race for Popularity in Business

Ken Schmidt worked as the Public Relations Director of Harley Davidson Motorcycles. During his time in this position, the company experienced major turbulence. Schmidt succeeded in not only turning the…

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