The keynotes by Margaret Heffernan discuss conventional wisdom and embrace conflict when it comes to science and medical discoveries. Margaret dares audiences to disagree with coworkers because challenging each other's ideas can lead to new findings.
Margaret Heffernan earned a degree at Cambridge University, and worked at BBC Radio for five years. She lead the trade association IPPA, and worked on public affair campaigns in Massachusetts. She worked for CMGI, and was the CEO for InforMation Corporation, ZineZone Corporation and iCAST Corporation.
She is the author of three books with the most recently being Willful Blindness, and she is a visiting professor of entrepreneurship at Simmons College in Boston and executive in residence at Babson College. The keynotes by Margaret Heffernan describe the importance of challenging the findings of others to encourage innovative discoveries.