Martin Sorrell's keynote discuss the most effective ways to tackle innovation and team organization within large, global brands and companies. The CEO of WPP Group (one of the world's largest multinational advertising and public relations agency), Sorrell is a powerhouse when it comes to consumer insight and marketing strategies.
Sorrell attended Christ's College at Cambridge University where he received an undergraduate degree in Economics. He then traveled to the United States to complete his MBA at the Harvard University Graduate School of Business Administration. He later received an Honorary Doctorate in Business Administration from London Guildhall University. in 2001.
Martin Sorrell's keynotes reflect his success and experience as an English businessman. He discusses innovation, insisting that innovation from within a brand and internal alignment are the most important places to start.
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This internal innovation keynote from WPP Group CEO Martin Sorrell covers what he believes to be the most effective strategy for innovation in large corporations and global brands. He begins his...
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