Researcher, Professor, Marketing Consultant
Peter Fader's keynotes mirror his work in customer analytics as co-director of the Wharton Customer Analytics Initiative. In this capacity, he and his team analyze customer behaviour data to gain insights into consumer purchasing tendencies and activities. Using his ever evolving knowledge of consumer behaviour, Fader's keynotes integrate his ideas in the areas of customer relationship management, sales forecasting and customer value.
Fader's work using hard data to help companies in their marketing efforts has been published in leading journals on statistics, management and marketing sciences. He views marketing as relevant to hard data as any other facet of business and proves this theory by consulting companies on strategic decisions based on customer-level data.
In 2012, Fader published his book 'Customer Centricity: Focus on the Right Customers for Strategic Advantage.'
Fader is also known for testifying as an expert witness in the Napster trial.