The Tiffany White keynotes draw from her research as an academic expert on the topic of consumer behaviour, revealing the underpinnings of a consumer to brand relationship.
White earned her M.S. and B.S. degrees in advertising from the University of Illinois and then her Ph.D. in marketing from Duke University. She started her career as a market analyst with RR Donnelley & Sons Company in 1991. She has always been interested in the psychology focus of business, studying topics like consumer behaviour and the development of consumer trust, leading to her next career move to become an assistant professor at the University of Illinois. White stayed at the university, eventually rising to her present associate professor post in 1999.
White has written or co-authored three academic books, with the most recent being 'The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship.'
Since we are all consumers, it is worthwhile to lend an ear to the Tiffany White keynotes, where the parallel nature of consumer self-esteem and brand performance is explained to be a phenomenon with monstrous implications.
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