The Amelia Torode talks on brand experience speak to the emotional reactions people have to brand identity. The Director of Strategy at The Good Relations Group and UK-based speaker has been working in brand strategy for some time. The ex-Chair at IPA Strategy Group also has previous experience at OgilvyInteractive, JWT, MindShare, Berlin Cameron and Naked. She also worked in New York from 1999-2005.
In addition to her role at The Good Relations Group, she has been at VCCP since 2007 as its Head of Digital Strategy, Head of Strategy and Innovation and now concentrates of innovation and strategy across Chime Communications. Amidst all her advertising experience, which is clearly evidenced in the Amelia Torode talk, the TEDx speaker has also been employed as a freelance journalist.