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Speeches by Amy Lockwood emphasize the need for more effective marketing in safe sex campaigns. She describes herself as a "reformed marketer." Lockwood spent much of her career in the for profit sector, marketing products to consumers, before dedicating herself to global and public health causes.
She has served as the Executive Director of Project Healthy Children, an organization that works with local industries and governments in poor, troubled countries such as Haiti, Honduras, Rwanda, Nepal, Liberia and Malawi. Currently, Lockwood is the deputy director of the Center for Innovation in Global Health at the Stanford School of Medicine. Here, her efforts are focused on strategy and international development.
As noted in speeches by Amy Lockwood, safe sex campaigns often fail to identify and appeal to their target demographic, causing such campaigns to be ineffective. In this way, Lockwood demonstrates how fresh approaches to big problems can offer new solutions.
Featured Keynote - Conscious Marketing Tactics
Amy Lockwood Speaks About the Value in Knowing Your Target Audience
In this keynote Amy Lockwood speaks on the imperative need of better safe sex marketing campaigns in the DR Congo. A large percentage of its population is infected with HIV, leading donor organizations… Read More