Anthony Cohen

Anthony Cohen


The keynotes by Anthony Cohen focus on his work with 'Mygeni,' a social network he founded that's optimized to engage interest through filters that direct relevant information to users. The network differs from other social networks in that it makes a concerted effort to turn information into knowledge through contextualized search and higher personalization. Cohen intended to give users more control in the way they shape and process their media content. Each user is rewarded for their participation, giving them a sense of community and mastery.

Previously, Cohen served as the founder and CEO of Primall Media, a company concerned with the acquisition and development of advertising rights and channels in South African shopping malls.

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