Head of Innovation
The keynotes by Cindy Chen reveal the wisdom she has accrued in her work as the Head of Global Innovation for Mondelēz International. She ensures the company experiences accelerate growth, create global innovation platforms and work towards building brand equity for the company portfolio, which is valued at three billion dollars.
Previously, Chen worked as the marketing director for Oreo, one of the many flagship brands represented by Mondelēz International. Chen's work resulted in exceptional numbers for the brand. She was ultimately able to revitalize the company, transforming it from a reputable name in the cookie business to an iconic brand. She was influential in creating the 'Oreo Daily Twist,' a highly effective social media campaign, as well as the 'Cookie vs. Cream' Super Bowl campaign.