The role that timing can play in the success of a business, brand or one of its products is the focus of the keynotes by David Aaker. Aaker is a consultant and author who specializes in marketing and brand strategy. He currently serves as the Chairman of a global brand and marketing consultancy firm called Prophet. He also works as a professor at the Haas School of Business at the University of California.
Aaker earned his BS in Management from the MIT Sloan School of Management, his MA in Statistics and his PhD in Business Administration at Stanford University.
Aaker is the author of five books, all of which explore different marketing and branding strategies. The keynotes by David Aaker provide audiences specific advice and tips on how to differentiate one brand from the rest, and why timing can make or break the success of a team.