The Joanne Kwok talk on media consumption discusses both the role she plays as a consumer and creator of media. She was educated at Singapore Management University, where she earned a bachelor degree in business management with a major in marketing and corporate communications. Since graduating, she has worked as a creative thinker and writer at boutique creative agency Yellow Octopus Pte Ltd. She gained previous experience interning at Robert Walters PLC and Cooking Art Industries Pte Ltd. She mentions her work as a copywriter in the Joanne Kwok talk.
Currently, the creative professional also fronts a social campaign called the 'I Still Have a Dream' project. The youth empowerment initiative led to a collaboration with TEDxSingapore and The School of Thought.