The Lars Bratsberg talk on Google's culture and guiding principles to repeat innovation offers insight into the Internet king pin's business philosophy. The Industry Head at Google Norway has previous experience in media, marketing and brand building. He also lead creative agencies and a consultancy firm that specialized in branding and media strategies. He was the lead strategist when he architected the rebranding of TVNorge and is an award-winning marketer, as the 2008 recipient of Marketer of the Year from the Marketing Association of Norway.
The Lars Bratsberg talk outlines principles for repetitive innovation at Google. He acknowledges there is not likely a formula for this sort of success, but speaks to many cultural aspects a company can incorporate in their efforts to be more innovative.