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Keynote speeches by Mat Shore are insightful and educational while still being entertaining. He explains the world of marketing and branding using a light-hearted and down-to-earth approach so as to not alienate any of the people he speaks to.
At his current position as the Managing Director at Outside In, he trains his clients, which have included the likes of Coca Cola and Nestle, to rethink current practices of product development and alter their methods of fueling new ideas and being innovative in their industry.
He studied Political Science at The University of Birmingham and began his career as a Brand Manager for both P&G and PepsiCo and later worked as a Marketing Manager at Unilever where he gained valuable insight into current practices in the field and developed new approaches to achieve success.
Over 20,000 people have heard different keynote speeches by Mat Shore being delivered and his insights have been used by tens of thousands of people worldwide.
Featured Keynote - Context Marketing
Mat Shore's Culture-Based Innovation Keynote Explores the Importance of Location
In this culture-based innovation keynote Mat Shore discusses the cultural and geographical contexts that come into play when innovating a product. He uses the example of coffee and its bizarre role... Read More