Keynotes by Matt Cutts promote the need to challenge routines and obstacles. In particular, Cutts suggests that individuals challenge themselves to achieve a certain goal in a span of 30 days -- a challenge which he himself took.
Cutts is currently a Distinguished Engineer and head of Webspam at Google. He is the engineer responsible for creating the first version of 'SafeSearch,' the family filter for Google's system. In terms of his education, Cutts earned his Bachelor of Science degree in Mathematics and Computer Science from the University of Kentucky and his M.S. from UNC-Chapel Hill. He went on to receive his Ph.D. in Computer Graphics from the University of North Carolina at Chapel Hill.
With hard work and determination, the keynotes by Matt Cutts show audiences that improvements, changes and goals can be achieved in 30 days.