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Max Lenderman's keynotes are a reflection of his acclaimed career in the field of marketing. As the Director of OuterActive at Crispin, Porter + Bogusky, an advertising firm whose clients include BestBuy, IKEA, Coke Zero and Axe, Lenderman fully understands one of the most crucial take-aways from the retail and marketing realm: customer experience. As a major theme of both his public speaking and work in the industry, Lenderman has been recognized internationally as one of the foremost creative minds.
Graduating in 1993 from the University College of London, Lenderman went on to major in International Relations at Tufts University where he achieved his BA in 1994. Since his time spent in school, he has gone on to volunteer in the United States Peace Corps situated in Chad, and work at multiple magazines. When he finally entered the world of marketing, he did so as a Creative Director at Gearwerx Experiential Marketing where he remained for over 6 years. From Gearwerx, Lenderman retained his basic title but moved to GMR Marketing LLC where he worked as Executive Creative Director. In January of 2010, Lenderman entered his current role of Director of OuterActive at Crispin Porter + Bogusky.
The main topics discussed in Max Lenderman's keynotes center around his experience as a Creative Director and his ability to infuse creativity into the world of marketing.
Featured Keynote - Experience-Driven Consumers
Max Lenderman's Experiential Marketing Keynote Discusses Context
Max Lenderman’s experiential marketing keynote opens by discussing some of the detrimental patterns emerging in the world of marketing today. Highlighting the obvious flaws of ‘a**-... Read More