The keynotes by Mena Trott focus on her successful career as a blogger and a writer. Since developing the professional publishing platform Movable Type in 2001, blogging has been Menas full time job.
In 2004 Mena prepared a blog-hosting service TypePad for investors. The keynotes by Mena Trott discuss what it is like to grow an entrepreneurial company from seven employees to 50. Mena Trott is the chief executive, as well as the interface designer for her company. The keynotes by Mena Trott also talk about introducing rich-media sharing platforms Vox and Six Apart. Both are software programs, which give an online voice to millions of people and organizations worldwide.