The Mike Osswald talks on online marketing and the digital revolution offer a new take on old marketing principles. The Vice President of Experience Innovation at Hanson Inc. is an expert digital experience strategist. The speaker joined Hanson in 1998. He has significant marketing, management, communications and design experience as well as 17 years in the digital space. He holds a bachelor's degree in marketing management as well as an MBA with a focus in marketing management from the University of Toledo. He has membership at the Usability Professionals' Association, the Information Architect Institute, ACM SIGCHI and the Interaction Design Association.
The Mike Osswald speech highlights his longevity in this field as well as his profound knowledge on marketing tactics and how they can be applied online.