The Panashe Chigumadzi speech focuses on utilizing media as a tool to erase negative ethnic stereotypes in South Africa that resulted from years of colonial oppression. The young Zimbabwe native is on a mission to "reaffirm and redefine the African identity" by using television and social media. The CNBC Africa reporter encourages others to produce their own content and share their experiences through platforms like YouTube, Vimeo and Kickstarter.
She also encourages viewers to consume media by being socially conscious and vocal on social media sites like Twitter. Not only should content consumers be proponents of diversity in television programming, they should speak out against programs that perpetuate negative stereotypes while offering support to shows that portray Africans in a positive light.