The Scott Bedbury speeches showcase the influence of emotional branding. Bedbury is the marketing executive individual who introduced the "Just Do It" campaign for Nike.
Bedbury's experience in the marketing industry has garnered him the insight that's necessary in creating a successful brand campaign. He is the founder and CEO of Brandstream, Inc., an independent brand development consultancy company. Bedbury's past works for Starbucks and Nike have made him a highly sought-after marketing executive. He is the author of 'A New Brand World' and '8 Principles for Achieving Brand Leadership in the 21st Century.' Bedbury was inducted in the American Advertising Federation's Hall of Achievement in 1996.
Bedbury has a degree in Bachelor of Arts from the University of Oregon.