The Sharon Moore talks on social technology discuss the staying power of social media and how it is changing the future. At IBM, the UKI Technical Leader for Social Business and Smarter Commerce has discussions with business and technical leaders about how to engage people more effectively. She helps organizations empower, understand and help their employees. A technical leader herself, the speaker is passionate about removing the barriers that prevent people from embracing social marketing and encourages innovative communication methods.
The speaker's objective is to apply technology to make the world a better place. She writes a blog where she explores how technology is changing and how people must adapt. The Sharon Moore talk further examines this issue.