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The Steven van Belleghem speeches on retaining business and increasing customer loyalty favor business from the heart rather than business from the brain. Business from the brain focuses on the bottom line, where as business from the heart is about supporting clients and doing the right thing.
Steven is considered a thought leader in European business, as well as an expert in digital and social media. He holds workshops for both mid-sized and large businesses on conversation strategy. Steven recently wrote 'The Conversation Company,' which explains his consumer-centric philosophy.
The Steven van Belleghem speech at Ted is only one in his distinguished career as a speaker. He currently owns his own coaching company B-Conversational, aimed to help businesses convert to Conversation Companies.
Featured Keynote - Retaining Loyal Clients
Steven van Belleghem's Customer Loyalty Speech Speaks From the Heart
In his customer loyalty speech, Steven van Belleghem positions friendship as a retention strategy. The speaker cites a rule that states 10% of customers bring in 80% of revenue. Van Belleghem... Read More