Yves Behar

The keynotes by Yves Behar reflect back on his past experiences working as an independent designer. Yves Behar explores brand creativity, and believes that design elements must be incorporated into every element of a product.

Yves Behar is an American designer, sustainability advocate and entrepreneur who earned a degree in industrial design from the Art Center College of Design in California. He has created designs for clients including PUMA, One Laptop per Child, Jawbone, MINI, Swarovski, Prada, Samsung and more. He is the co-founder of the Cradle to Cradle Products Innovation Institute, and is the chief creative officer of Jawbone. He is a partner in PACT Underwear and Peel, and is the chief industrial designer of One Laptop per Child. He recently partnered with Tipping Point, which is a philanthropic organization that provides free glasses to students in the San Francisco Bay Area.

Yves currently works with his firm Fuseproject that helps companies come up with new and innovative ideas. The keynotes by Yves Behar identify the important jobs of designers, and how to create new functionality and innovation in products.